Consideration of the immediate market potential of an innovation inside China as a primary requirement for research and innovation investment requires a specific process for screening and evaluating proposals. Based upon initial insights from the evaluation of PIANO screened TWI’s, this would lean heavily towards technologies/products (and away from monitoring, modelling and integrated management technologies). It would also skew towards technology products particularly for wastewater and sludge treatment in municipal and industrial applications (over water for energy, agricultural water, RBM/flood technologies). For these products, where it is assumed a technology can outmatch the performance of other technology products in China, the most consistent barriers are on cost competitiveness, copyright and the degree of difficulty to copy, and whether their improved performance offered by the technology is mandated by environmental standards to produce the market demand. If looking at innovative technologies to introduce to the Chinese market, reviewing fit under environmental standards, cost competitiveness and ‘copy-ability’ (or replicability) are best supported by expert screening services (business intelligence services). Possibly support for incubation could be used if there is a credible potential for refinement of the innovation that could lead to reduction in cost, or a specific adaptation to be developed to meet a Chinese standard (that is not required in Europe). Many EU companies have limited knowledge of the market in China and the opportunities there, but are aware that despite being a large market, China routinely ranks as one of the more difficult markets for foreign investors (EUCCC 2018). European government sponsored programmes – such as this PIANO project, innovation promotion centres, small business support, such as the EU-SME Centre and the EU in China Chamber of Commerce can help to provide information and a supportive platform for market investigation/entry. National trade fairs and conferences can also provide information, though good local contacts and support with language will be required.